Today consumers are facing an increasing amount of advertising from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?
正确答案：
The extent to which people are influenced by advertisements can be measured
in terms of the high sales of popular consumer goods, many of them being
unnecessary or completely useless. Mainly through the media, advertisements on
products and services are able to penetrate the public mind with half truth and
half lying. In many cases, consumers are becoming so greedy that they are not
only buying things they really do not need but also spending the money they do
not have.
Although advertising gives people a chance as consumers, actually most
advertisements tend to cause them to desire for something worthless. Under such
circumstances, it is easy to change people's need into greed. So much so, they
are constantly encouraged to want things--want this and want that. This human
behavior is haunted by the media from all fronts: on radio, on television, and
online, not to mention printed circulations such as newspapers and magazines.
Obviously, a great number of "impulsive" buyers are persuaded under the illusion
that new products or services could make a difference in their lives. Despite
all the benefits of the free market economy, the effects of unreliable
advertising are particularly negative in that the power of advertising does not
reflect the real needs of the society in which products and services are
sold.
Worse still, many consumers are convinced to waste money they do not have.
Surrounded by advertisements, people are too unwise to perform a balanced act
between income and expenditure. Increasingly, what seems to be good for economy
begins to backfire because advertising is misleading consumers deeply into
commercial debts which they probably could not afford to pay in due time. Thus,
instead of improving people's lives, advertising may be considered as a
"necessary evil" in modern time. Furthermore, as manufacturing and service
companies are competing to have a larger share of the market, it is next to
impossible to expect the media to reduce the amount of dishonest advertising.
Besides, when it comes to making money, companies and the media are in the same
religion.
After all, greed being a human instinct, consumers have only themselves to
blame for their foolishness toward advertisements. Since outlawing commercial
advertising is out of the question, people should educate themselves to be more
prudent in buying and spending behaviors. As for consumers, what better measures
can be taken to protect themselves other than self-control?
本题解析： 暂无解析
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